Businesses, non-profits, political campaigns, and the sub elements within each of them are systems comprised of a mixture of humans, methods, and technology. Many of these systems are complex.

We analyze complex systems and networks (human, technical, and hybrid) to distil the elements of critical importance to producing the desired outcomes (behaviors, production, results.) We, like many companies, are good at diagnosing technology to find areas for improvement, but we specifically excel when building or optimizing systems that have a strong human component or intersection of humans with technology.

We devise methods to capture, measure, and convey information about those elements in a way that enables decision makers to optimize performance. We do this through technical expertise in complex systems thinking, systems analysis, data analysis, visualization, and how people make decisions. But potentially even more important is our ability to understand human interaction, behaviors, and motivations and the effects they have on obtaining desired results.

Decision making?

  • Decision-making can be regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.
  • Every decision-making process produces a final choice that may or may not prompt action.
  • Decision making is one of the central activities of management and is a huge part of any process of implementation. Good decision making is an essential skill to become an effective leader.

Decision Making,Wikipedia