Businesses, non-profits, political campaigns, and the sub elements within each of them are systems comprised of a mixture of humans, methods, and technology. Many of these systems are complex.
We analyze complex systems and networks (human, technical, and hybrid) to distil the elements of critical importance to producing the desired outcomes (behaviors, production, results.) We, like many companies, are good at diagnosing technology to find areas for improvement, but we specifically excel when building or optimizing systems that have a strong human component or intersection of humans with technology.
We devise methods to capture, measure, and convey information about those elements in a way that enables decision makers to optimize performance. We do this through technical expertise in complex systems thinking, systems analysis, data analysis, visualization, and how people make decisions. But potentially even more important is our ability to understand human interaction, behaviors, and motivations and the effects they have on obtaining desired results.